Hindell’s Dairies was extremely successful, expanding and diversifying to acquire more processing dairies, abattoirs, bakeries, shops, four managed farms and 22 rented farms. It floated in 1949 as Associated Dairies and Farm Stores Ltd.

During the 1950s and early 1960s, Associated Dairies expanded it's pork butchery shops further (under the Farm Stores fascia) and also created the Craven Dairies brand for its cake shops and cafes.

One of the founders, Noel Stockdale, met and struck up an immediate rapport with the Asquith brothers (who owned Queen's Supermarkets) and so became the other co-founder of the future ASDA.

Associated Dairies then merged with Queen’s Supermarkets to create ASDA Stores Ltd in 1965.