Farmer Partners
Our farmers produce on average two million pints of milk a year for ASDA. All 550 of them are paid significantly more than other farmers who supply one of our rivals.
Each ASDA Farmer Partner earns the equivalent of an £8000 bonus each year simply by supplying ASDA.
In January 2004 all of ASDA’s existing milk suppliers- Arla, Dairy Crest and Robert Wiseman, together with a number of interested dairy cooperatives, were asked to submit proposals to the supermarket based on three criteria:
- open relationships
- dedicated/segregated processing
- identifiable farmers
In May 2004 ASDA appointed Arla to become its sole supplier of fresh, liquid milk. As part of the new arrangement, all of ASDA’s raw milk in mainland Britain is supplied by the ASDA Farmer Partners, a dedicated group of 550 producers within Arla Foods Milk Partnership.
Arla’s milk pool is one of the largest in Britain with farmers stretching from the Southwest of England to the Northeast of Scotland. This is significantly more than other major processors and co-ops who supply other supermarkets.